Training Mailing List AV8 Media Pte Ltd
261 Waterloo Street
#04-28 Waterloo Centre
Singapore 180261
Tel: 3152 0282
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AV8 Media is proud to be associated with REDucation ,the premiere training event for RED in Singapore.

RED Digital Cinema is committed to helping shooters develop hands-on, industry-specific skills through the REDucation® program. Offering a fully immersive training environment, REDucation provides the on set and post production experience needed to feel confident when shooting with any of RED's professional cameras.

This is real-world training. Taught by industry-leading professionals, REDucation is tailored for all skill levels—from students to working professionals. REDucation instructors provide application knowledge of RED's RAW workflow in the field of Digital Cinematography and Ultra High Resolution Post Production.

Course Fee: S$2100 before 7% GST (S$ 2247 after GST).

This course is supported for up to 90% subsidy under the IMDA Talent Assistance Scheme through Six Degrees Asia . In addition media freelancers can apply for a S$ 7.50 per hour training allowance.

Availability and amount of subsidies and grants are subject to IMDA and Six Degrees.More information about application procedures and terms here.


29 June - 01 July 2018 (Fri - Sun)
(IMDA submissions by 07 June 2018) 

9.30 am to 5.30 pm

Duration :

3 Days

Venue :

Lasalle School of the Arts
1 McNally Street
Singapore 187940

The courses is conducted in
Lasalle -SIA Film StudioThe Unit is H301 ,which is Block H level 3

Course timing is 9.30 am to 5.30 pm

Breakfast and Lunch are provided.

A map and more information can be found here

Course Outline


Led by a team of RED professionals.

Led by a team of RED professionals, students shoot and review 4K+ footage on the big screen each day.

Reducation Covers :

  • Introduction to the DSMC System: Experience the modular capabilities of the RED DSMC system with various monitoring, lens, and mounting options
  • Menu Structure: A complete overview of the camera menus and options
  • Exposure Dynamics: Shooting RED in low light, high contrast, and daylight exterior
  • Shooting Exercises: Learn best practices whether shooting motion, stills, or in HDRx
  • Science of RED: Bayer pattern, resolution, codec choices, wavelets, and color science
  • R3D Workflow: Post house and DIT overview, archival, editing and grading options
  • Daily Screenings: Showcase of 4K footage from students and RED archives
  • Data Dynamics: Learn about R3D file management, archiving, data rates, and hardware options
  • Color Grading: Demonstrations from industry leaders regarding 4K professional color grading

REDucation is taught worldwide by a pool of talented and experienced instructors.


Ivan Agerton

Ivan is a Seattle based photographer and cinematographer based in Seattle specializing in corporate brand and commercial work. Ivan’s expertise goes both above and below ground as an aerial shooter and a certified under-water camera operator.  Ivan is also contributing cinematographer/photographer to Getty Images and WOLF magazine as well as a commissioned fine art photographer.When he is not on set or location he works as a chief instructor for RED Digital Cinema's REDucation clinics. Ivan has taught hundreds of students how to properly operate, expose and manage the workflow of the RED Camera System during quarterly clinics held at RED Studios Hollywood. 

Justin O'Neill

Justin O'Neill is technical director for World Travel VR, formulating high resolution data workflows and integrating new technologies such as the MoVi camera stabilizer, remote controlled octocopters, and virtual reality experiences into their clients project vision. He is also technical director at Royal Galactic Media,bringing the Hollywood-level camera power of  RED Digital Cinema to every level of digital production.  Justin formalized workflows and data management for Microsoft’s 2013 and 2014 Visioning projects that shot across multiple states in the US and around the world in France, Switzerland, Vietnam, Taiwan and Australia, while also providing support as MoVi technician and RED Dragon octocopter pilot. In 2014, Justin was part of a team of 4 that shot a series of 12 documentary films for ExxonMobil, starting in Shanghai, then spending a week on a North Sea oil platform off the coast of Norway and finally wrapping up on the plains of Patagonia, Argentina.

Justin has piloted the Skyjib 8 octocopter carrying a RED Dragon camera for clients such as Quicksilver, Qualcomm, Microsoft, Netflix and for feature films shot across Vietnam.

In 2014, Justin joined up with a group pioneering live action virtual reality video for the Oculus Rift and Vive headsets.

His early involvement with RED Digital Cinema company led him to work on some of the first projects shot in 4k.  He is now an instructor for RED Digital Cinema’s “REDUCATION” classes around the world.

John Marchant 

John Marchant is a cinematographer, photographer and designer based in Surrey, UK. He grew up shooting 35mm slide film, at a time when accessible computer imaging was in its infancy and provided a perfect environment in which to develop parallel interests in art, film, animation, technology and engineering.

John co-founded KipperTie, a boutique production and rental facility in 1999, searching for the best way to enable his unusual and diverse skillset. Reflecting the duality of his scientific and artistic background, he has identified strongly with the products brought to market by Red Digital Cinema. Through extensive experience, testing and evaluation, John seeks to provide the very best technical and creative imaging solutions for his clients in a rapidly evolving and diversifying industry.

Dado Valentic

Dado Valentic has been chief colorist at Mytherapy, an LA-style boutique for digital cinema in London since 2004. While at Mytherapy, Dado has been responsible for finishing and delivery of a string of independent feature films as well as TV programmes for Discovery HD. He is also one of the leading developers in the area of RAW camera color correction and D-Cinema mastering. Dado's specialty is the work with cameras like RED, Phantom HD and Arri D21 which has brought him commissions for commercials and promos shot digitally for clients like Kylie Minogue, Kenwood, Nestle, Orange and promos for Sky and Channel 4.

Mark L. Pederson

Prior to co-founding Offhollywood, Mark worked in various capacities in production, primarily as a production manager and line producer on independent feature films for more than a decade. He has been a professor at The School of Visual Arts in the film department and guest lecturer on many industry panels and seminars, including RED’s official training program REDucation. Mark studied computer sciences at The University of North Dakota and film at Montana State University and School of Visual Arts in NYC.

Nate Heartt

Nate is a Hollywood based filmmaker and photographer. He is also  is one of RED's top in-house camera specialists. Nate has worked on many big budget productions including The Amazing Spider-man, Stalingrad, Girl with the Dragon Tattoo, Pirates of the Carribbean 4, Transformers 3 and The Social Network as well as smaller independent productions.

REDucation Registration of Interest

Please fill in the relevant form  below to indicate your interest in attending REDucation Singapore in 2017.

Reducation Dec 2017 (5th to 7th Dec)

Please note that this is not a confirmation. Please register your interest and we will follow up with registration and payment procedure.

If you would like to reserve a place by putting down a 10 % downpayment you can use the paypal link below :

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