Changing the art of chroma key is more than just a marketing message, it forms the basis of our mission statement. The breakthroughs made by Reflecmedia since its establishment in 2002 have changed the way producers think about and execute chroma key production.
Chroma key is an established technique and has been used for decades in feature film, video and television production. The process behind chroma key has largely gone unchanged, that is until the development of Chromatte. In the past two years Reflecmedia has received numerous awards for our products, including an "Award for Innovation in Media" from America's National Association of Broadcasters.
Awards are valued, however Reflecmedia is driven by the needs and requirements of its customers. Reflecmedia's skilled and experienced team is made up of production professionals who understand the challenges of creating high quality content - balanced with cost.
Reflecmedia's product development strategy starts with the customer, "how will a product benefit the customer", "could it be made easier to use", "will it save time", "will it add value" and perhaps most "is it better than any alternative". Only when Reflecmedia is satisfied that it can answer positively to these questions will they develop and release new products.
Their understanding of production and chroma key, is combined with the technical understanding of the retro-reflective science behind their core products. Development is continuous and Reflecmedia's products will evolve to meet the changing needs of the user.
Beyond chroma key Reflecmedia has plans to release exciting new products that fit our ethos, developed to complement our existing lines and also diversifying into others areas of production. In essence Reflecmedia's objective is to develop and market technically innovative products for digital content creation.
