About Panasonic HD
With the growing popularity of the variable frame rate VariCam® HD Cinema camera and low-cost 24p editing and finishing on the desktop, HD production is on the verge of a radical workflow transformation - what we like to call a VariDigm shift.
And it all starts inside the camera. Panasonic's AJ-HDC27 VariCam replicates many of the key features of film-based image acquisition, including 24-frame progressive scan images, time lapse recording, and a wide range of variable frame rates (4-fps to 60-fps in single-frame increments) for “overcranked” and “undercranked” off-speed in-camera effects. The AJ-HDC27 VariCam also features CineGamma™ software that permits Panasonic's HD Cinema™ camera systems to more closely match the latitude of film stocks.
And while it may start inside the camera, it certainly doesn't stop there. HD is showing up in more places than just on HDTV at home. Panasonic is leading the way with compact and affordable HD projectors for home theaters. In stores, Panasonic's HD plasmas are entertaining, informing, and influencing shoppers with digital signage. Universities are helping students achieve their higher education goals through the use of Panasonic high definition touch-screen displays that make learning interactive and fun.
Other places where you'll see Panasonic HD making an impact:
Broadcast
Whether you’re digital migration plans call for a transition to DTV first and then HDTV later, or your station is going HD now, Panasonic is making news by making HD flexible, scalable and affordable. From 1080i studio cameras that can easily convert to HD from SD, broadcast quality LCD monitors, mastering and production decks, to battery operated field recorders, Panasonic is providing broadcasters with affordable solutions designed to fit around the stations’ needs, not the manufacturers.
Commercials
Shoot your next commercial, whether it’s a 30-second spot for TV or a two-minute cinema commercial, shoot it on DVCPRO HD without giving up the film-look. Panasonic’s 24P at 720 progressive resolution makes it possible. Without the cost restrictions associated with film stock and telecine transfer, enjoy more creative freedom to experiment beyond the storyboard.
Corporate Events
Corporate presentations demand the highest level of professionalism and image quality. Panasonic delivers on both. And professional presentations begin with Panasonic’s 720p and 1080i cameras. Starting with the highest image quality possible ensures that the final output -- whether it’s for corporate training DVDs, web video, or live presentations in front of stock holders and industry guests - you’ll have the peace of mind knowing that your business and your presentation will look its best.
Documentaries
The essence of documentary filmmaking is to capture life as it is happening, no matter where it is happening. Panasonic HD products are ideal for capturing real-life moments in the studio or in the field. Unlike bulky film cameras and accessories, HD gear is easy to carry in and out of the locations. And HD is quiet, making it less obtrusive so it blends naturally into the environment. And each HD cassette allows for over 40 minutes of run and gun shooting time. No more missed moments when having to reload film.
Filmmaking
With traditional filmmaking, the more you shoot, the more you pay. This has a limiting affect on how much a filmmaker is willing to experiment or a director is willing to let his/her actors ad lib. HD filmmaking has a more liberating effect. No more expensive film stock. No more costly telecine. No more waiting to see dailies the next day.
Nature And Science
Seeing is believing, and it’s easy to see why Panasonic’s full line of HD products for nature and science applications has been embraced by leading government agencies and research universities. From the stars to the ocean’s depths, Panasonic HD is making the science of discovery crystal clear
